The Brief

An Caorann is located in an area of outstanding beauty in the North of Scotland. Stretching from the coastal village of Portsoy to the rolling hills of Aberchirder, it boasts not only of a diverse array of sports activities and outdoor pursuits, but also of a quality of life where some of the older traditions of community still survive.

As part of NHS Grampian – the An Caorann team invited us to create a film that would promote their two medical practices in one video.

They had recently seen our video for a medical practice in MacDuff and wanted a similar type of video; a promotional film that would showcase not only their breathtaking surroundings and sport activities but the warmth and professionalism of the people involved in making these practices work so well within their tight knit communities.

Extra Credits

Aerial Filming: Paul Billany, Graham Madden, George McKnight

Marine filming: Malcolm Slater

Music: Josh Leake

The Solution

Film shoot: People & Places – we pride ourselves in getting to know the area and the people in the local community as well as the businesses or organisations – in this case 2 medical practices.

The main event which featured in the film was their Portsoy Boat Festival – very famous in these parts, and growing in popularity as a folk music festival. Lots of driving around to meet people talking to local shops and cafe owners, with some great chats and some filming and impromptu interviews with local people involved in local meetups and projects, including the Aberchirder men’s shed.

Many of these drive-abouts would give us a much better feel for the area and its people; what they think and love about the place. It always amazes us, too, how much simply going out to talk and question local folks like this, can create a buzz around the making of this promotional film for their local health practice – which means they often keep a look out for the video when it launches and are keen to share it on social media around family, friends, relatives here and across the UK.

Interview styles: Work – Interviewees were invited from each sphere: education, law, business, medical, tourism.

Hit-List of key points were drawn up to make sure the video covered every everything it needed to say about what Moray offers as somewhere to live, work and play. Carefully crafted questions were used to hopefully trigger the main points during interviews.

Sound Design – No music during interviews – instead continuity would be achieved by using carefully edited music/action breathers in between each section of interviews.


The new video helped the practice – with the aid of careful use of social media to achieve their primary goal of showcasing their friendly team and all that outdoors action which they have in spades up there – and boost their efforts at recruiting medical professionals from around the country – perhaps looking for a better quality of life and work.